EverPure Moisture Shampoo with rosemary deeply replenishes dry hair with 2X more moisture*, lush-touch softness and luminous shine. Keeps color pure for up to 4 weeks. Color-treated hair requires special care. Our shampoo is especially gentle on color. There are no harsh sulfates, salts or surfactants that can strip, dull and damage hair. Experience a purely sensorial rich, creamy formula and a fresh aromatic fragrance that blooms. Ever, our original 100% sulfate-free haircare. Pure respect for your hair.